Soda Slush
As the designer behind Soda Slush, I had the opportunity to bring a playful, refreshing brand to life. Founded in 2019, Soda Slush transforms ordinary sodas into icy, fizzy slushies in seconds with their innovative machines.
I aimed to capture the brand’s fun, nostalgic energy through bold visuals and vibrant colors—making every element feel as cool and crave-worthy as the product itself. From logo to tone, this project was all about bottling the joy of summer and delivering it with a twist.
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"Working with Rebel + Render was an incredible experience. The final design for Soda Slush was so much better than we ever expected. They took our ideas and elevated them into a brand that feels fresh, fun, and totally unique. The logo, colours, and overall vibe perfectly capture the spirit of what Soda Slush is all about. We constantly get compliments on the branding and honestly, we couldn’t be happier."
— Graham, Founder of Soda Slush
With Soda Slush, my goal was to create a brand that feels youthful, vibrant, and undeniably fun—something that would stick in people’s minds and instantly evoke the joy of summer. I wanted the design to appeal to both kids and adults: exciting and playful enough to capture children’s attention, yet nostalgic and charming enough to spark memories in older audiences.
The color palette was carefully chosen to reflect this energy and warmth. The orange brings a sense of sunshine and summertime energy, while the turquoise adds a cool, refreshing contrast reminiscent of sparkling ocean water. Together, they create a palette that feels lively and thirst-quenching.
A key part of the brand identity is the slushie cup incorporated into the logo. It serves as an immediate visual cue a playful reminder of the icy treats we all loved as kids. By making it part of the wordmark, I wanted to ensure that the logo was not only unique, but also emotionally resonant and instantly recognisable.
While the brand is primarily targeted at children, I intentionally designed it to also catch the eye of nostalgic adults and sweet-toothed soda lovers. Soda Slush isn’t just a product—it’s a feel-good experience wrapped in bold, colourful fun.
The vision
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